Emma Emma Emma...

It's hard task choosing a good brand.

You want something simple, but not too simple that no one will notice. You want to evoke a certain 'image' when people think of your brand and if really effective, you also want to stimulate certain feelings and thoughts.

Enter Emma.

Emma is a Wellington based brand which began back in 2006. Emma's love for fashion began with her grandmother as it was with her Gran that her love of fabrics and fashion was shared.

Emma doesn't create clothes for an age group, but rather a certain asthetic and her pieces are always pretty with just enough quirk!

I've come to love Emma. I love that Emma is locally made and I love that her winter collection drops at MFP this week.
Oh Emma how I do love you xxx