Where is our future headed?

Talking about breasts makes me feel like a cheap journalist grasping for attention at any expense, but hell I'm doing it anyway...
This morning I came across this article - Californian pageant contender has boobs paid for her - by the pageant itself! Put simply, Beauty = Boobs...and not the real ones, the hard, painful, 'perfect' plastic ones!
The notion of implants was a pure novelty say, ten, fifteen years ago, but now it seems every tom, dick and harry ( well obviously the female equivalents ) are getting them done.
Has the 'stigma' disappeared? Are women more liberated by this, or is this part of a worrying trend? Is fake better than real? We're all in debt .... so 'why not'? Right. I'd like to think the answer is WRONG, but I'm not so sure what today's consensus is...
I don't mean to be all 'anti' jumping on my feminist horse, boys are objectified in the media too ( yes we've all seen the Calvin Klein ads), but this pressure to achieve a barbie like bod is undeniably strong.
New Zealand is a funny place to grow up observing such trends. As a small and relatively isolated country, we endorse a hell of a lot of American culture, are relatively well off ( so can be concerned with such things) and have a micro-over-mediated-celebrity-community of whom many, seem to be participating in this trend ( think Nicky Watson, Charlotte Dawson, Anna Fitzpatrick etc etc)
Question remains, where is this heading? Will the petite have a revival? The gravity affected bosom be embraced? Or will generations to come begin to pop out on their lunch break for a quick lift? I didn't expect to sound like my grandmother at such a young age, and I don't want to isolate any of you 'augmented' readers.... but I guess I'm just wondering.... WTF IS HAPPENING????