lovelovelorelei

I think the reason I love Lorelei so much is that the brand reminds me why fashion CAN have so much integrity. Lorene Harris used to own a shop called Dandelion and although she was an able multi tasker - trying to juggle a store, her own clothing line and coming up with new designs, proved a bit much.

'My brand has been around for ten years now' she tells me 'but not having the shop is allowing me soo much time to actually produce more clothing.Making clothes can remain my focus rather than the everyday workings of owning a shop.'

And by god has this free time proved fruitful. Producing more and more pieces, her brand is growing and so too is her reach. However perhaps the most interesting and admirable aspect of Lorelei is the fact that each piece is hand made in only the most favourable of vintage and new fabrics.

'Great fabrics is what drives me' she explains, ''and I'm always keeping an eye out for new and interesting designs.'

'I feel strongly about ethical standards and in a way, making all of my own clothes is about taking a stance against mass marketing. I only ever make a few sizes and I think that retains some of the originality and uniqueness of the garments.' Well Lorene, I do too!
Available at MFP xxx